![]() The browser calculates an ‘attention score’ based on whether a page is viewed for a minimum of 25 seconds, and the total amount of time that is spent on that page. ![]() Advertisers get better ROI as a result of a more accurate and incentive based systemīrave takes the unique approach of measuring attention at the browser level, meaning it keeps track of user engagement within an active tab in real time, showcasing relevant ads based on time spent scrolling over specific content in the tab.User attention is monitored on their devices and in the Brave browser using machine-learning technology (private data always remains contained within the devices being used). Advertisers pay Publishers in BATs to have their ads viewed by users.The advertising ecosystem has become rife with data exploitation (users personal data being exploited, as well as the high costs of data from downloading irrelevant and impersonal ads) and inaccurate reporting of user engagement.ĭemand for BAT, an ERC20 token, will be driven by the following factors: The industry seems no longer capable of aligning incentives between advertisers, publishers and users. This is evidenced by the growing demand for ad-blocking software, which now operates on over 600 million mobile devices and desktops globally. For example, consumers are growing ever more conscious of how their data is being misused by social media companies like Facebook.
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